I think that even though the future of the economy remains uncertain, that shouldn't scare off artists from experimenting and branching out. It's exactly this type of approach that will make an artist more likely to succeed in unstable times, not less.
I looked for the numbers and statistics which are not that great, the Brookings Institution estimated that the creative industry was on track to suffer a loss in sales of over $150 billion in the United States alone, with the performing and fine arts sectors being hit the hardest.
Many more began to explore, in earnest, the opportunities waiting for them in the online space. Web publishing and streaming, as well as emerging technologies such as NFTs and the metaverse, provided ways for artists to expand their reach and experiment with new forms. I had that feeling that it even seemed like some artists were ready to turn their back on the real world altogether and embrace NFTs as their new future.
What do you think the near future could look like for artists and other creatives?
I think that NFTs will still likely be a focal point, just take a look at projects such as ReelStar, not only do NFTs help artists diversify their sales channels and reach a much broader, more tech-savvy audience, but the blockchain technology undergirding NFTs also makes it extremely easy for artists to track resales and collect royalties automatically.
I even think that more artists will explore the metaverse. For artists who want to make their future a little more stable, investing in a diverse array of channels and projects could be crucial.
How big a role will the digital world play as the real world recovers? What do you think, should we rely on digital assets?
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