Microstrategy disrupting incentive structures with their lightning platform

Microstrategy is releasing their lighting platform that gives clients the ability to reward employees with sats for participation and positive work behaviour:
https://www.youtube.com/watch?v=DEsmUn9nWCI

But since lightning is a protocol, the clients of Microstrategy can use the same platform and customize it for their customers for posting a review, making a purchase, reading a review, clicking on a link etc.

On top of that, every user has the ability to withdraw their sats to their own lightning wallet. But even crazier, every user can also send from their "Microstrategy wallet" to any other lightning wallet directly.

This is a brilliant move because Microstrategy can release their platform for free if they wanted and still make massive gains. Like Jack Mallers says, competition in the lightning network is additive, not subtractive. If competition enters, it only brings in more users on the lightning network growing the pie. If someone has a better user experience than you and gets more users, you may not win but you don't lose: because if you’re hodling in your treasury, then your stack gets more valuable too.