Our mind is not perfect. Actually, it is quite easy to trick our mind, since it has certain behaviors which, if we aren't aware, we cannot avoid. As investors we have to be aware of certain cognitive biases to avoid them when investing. Here there are some of them:
Herd mentality
Investors tend to follow and copy what other investors do.
We are influenced more by emotion and instinct than by our own analysis.
In many cases, FOMO is due to the herd mentality
Recency bias
We overvalue recent information and events
This can lead to very bad decisions
It is relatively easy to avoid it by zooming out
Whole coin bias
People prefer to buy a whole unit of a token, rather than a fraction.
This can discourage small investors from investing in the safest options (BTC/ETH), as they cannot afford to buy a whole one.
Do not overvalue the value of a token because it is cheap
Tend to follow the leader
It's a natural tendency
Normally, we believe everything the experts say
BUT:
-Experts can be wrong, they are human
-Experts may have ulterior motives, especially if they have a large audience
Narratives
We love stories, they move us. In many cases we can feel identified with them
There are coins that explode for story/narrative, especially shitcoins, but also projects that seem solid
Succesful minority
"Someone turned $100 of Doge into millions"
Many people have followed this path hoping to do the same
You don't hear about the hundreds of others who turned 100k into 1k
Everyone prefers to talk about the winners, and this skews your perception of the odds.
Emotional attachment
We become emotionally attached to our bags
We place a higher value on an investment because we own it
Ask yourself how good would be that asset if you didn't invest on it
Anchoring to the first info
Excessive dependence on the first information you have.
You have heard of ETH at $100 and you missed out. Then it explodes to $2000.
Now you don't want to buy it. It's too expensive in your head.
Evaluate it based on its potential, not its past
Listen only to what I like
You're only looking for information you want to hear.
You only follow bullish people
And you block those who spread a negative opinion
If your DYOR, you will know what is FUD and what is not
Please, if you have other ones, leave it in comments
Hope this post helps
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