What's stopping someone from tracking people who constantly rug pull/pump and dump tokens?

I'm assuming this is because they use different addresses all the time, but is there a reason why people don't follow the addresses of popular individuals who are often part of rug pulls or pump-and-dump schemes (Logan Paul, KSI, or other crypto influencers) and try to track when they start moving money into new, unknown coins?

I'd assume there's no easy way to follow these scammers' transactions, or more people would try to find a way into their rug pulls early before they pull the rug and run away with the money they make.